Department of Culture and Tourism – Abu Dhabi Welcomes Shoppers and Diners Back to Malls with Mega ‘Unbox Amazing’ Summer Campaign

A retail bonanza unlike anything seen before in Abu Dhabi is enveloping the emirate this summer. More than 3,500 retailers, including F&B outlets,  across multiple malls in Abu Dhabi, Al Ain and Al Dhafra will be part of the season-long ‘Unbox Amazing’ campaign, an incredible collection of unbeatable promotions, brand discounts of up to 80 per cent, a series of Shop & Win rewards, major prize giveaways, and rewarding shopping and dining experiences.

Brought to life by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), alongside Visa, the Retail Abu Dhabi ‘Unbox Amazing’ campaign will welcome shoppers and diners back to malls for an exciting seasonal shopping promotion running from 2 July to 31 August.

The massive Shop & Win contactless promotion will see all eligible Visa cardholders with the four participating banks that spend AED 200 or more in participating outlets, including F&B venues at participating malls, automatically enter prize draws held throughout the campaign. Shop & Win prizes include Mercedes Benz cars from Emirates Motor Company and the latest technology products from Sharaf DG, amongst others.

“Abu Dhabi’s diverse retail sector is back in business with the emirate’s most ambitious and economically impactful summer season promotion to date which, thanks to our landmark partnership with Visa and four leading banks, will provide a stimulus for a retail sector intent on recovery,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi. “From Abu Dhabi city and Yas Island to Al Dhafra and our heritage heartland of Al Ain, the emirate’s entire retail ecosystem is united for ‘Unbox Amazing’, giving consumers the chance to enjoy and enliven their summer by taking advantage of huge value deals, rewards and savings.” 

DCT Abu Dhabi recently launched Go Safe Certification, which enforces global safety and cleanliness standards across the emirate’s hotels, attractions, malls, restaurants, theme parks and public venues, comprehensive health and safety measures will be implemented across participating malls during the ‘Unbox Amazing’ campaign. Consumers are encouraged to take individual responsibility by adhering to safety guidelines to ensure a safe and enjoyable shopping experience for all. Safety measures include thermal scanning at entry points for shoppers, who will be asked to wear protective masks; the implementing of social distance shopping throughout malls, stores, cafes and restaurants; and regular cleaning and disinfection of all participating outlets. Contactless transactions will also be widely encouraged to limit person-to-person contact and exchange. To further ensure shoppers’ safety, all staff working in Abu Dhabi’s retail sector will undergo regular COVID-19 testing. 

Participating malls in Retail Abu Dhabi’s ‘Unbox Amazing’ campaign include Abu Dhabi Mall, Al Ain Mall, Al Foah Mall, Al Jimi Mall, Al Raha Mall, Al Wahda Mall, Barari Outlet Mall, Bawabat Al Sharq Mall, City Center Masdar, Deerfields, Fotouh Al Khair, The Galleria Al Maryah Island, Hili Mall, Khalidyah Mall, Marina Mall, Mazyad Mall, Mushrif Mall, Ruwais Mall, World Trade Centre Mall and Yas Mall. 

Stay tuned for the culinary element of Unbox Amazing with more incredible deals, offers, and exclusive events all through the capital.

  • Food & Beverage
  • Promotions
  • Tourism